All Episodes
Episodes
Digital Marketing
How to navigate the complex world of digital marketing and social media. In this episode we talk to marketing strategist, Ashley Dreager.
I finally get the answers to the questions that I have battled with in my...
View Episode
Complicated Client Situations
Complicated Client Situations
How I handle firing a client, late arrivals, policy and procedure violations, and bad habits.
Communication is key, and one important part of communication is the use of silence.
While...
View Episode
Meet the New Duo
Meet your new co-host Nikki Robinson who will be joining Sequoia to discuss everything beauty and business.
Nikki is a licensed master esthetician and certified medical assistant.
Sequoia is a 15 year business...
View Episode
Skin Inconsistencies
How do you deal with skin inconsistencies without making your client consultation 45 minutes long? Sequoia talks about all the things that can go wrong with our skin that will effect the airbrush tan. We want to set...
View Episode
Client Consultation
The client consultation is one of the most important parts of your business, and it will set you apart from your competition. What are the top questions asked by clients? How should you respond? What are some of the...
View Episode
Sequoias Journey
My journey with airbrush tanning, from the very beginning when I first learned that sunless spray tanning was a thing, all the way thru my more recent success with my airbrush tanning studios.
Some of the mistakes I...
View Episode
Thinking About Pricing
In this episode, Sequoia discusses everything pricing. How to think about your time and value add to your service. There are many pricing theories and strategies and there is no right or wrong, just things to...
View Episode
